After being available in the US for quite some time, Android Pay finally made its Asian debut last week, starting with Singapore due to the country’s being among the most mature, if not the most, when it comes to technological advancements and infrastructure. Seeing that Apple Pay and Samsung Pay made their moves earlier, there’s no better time to than now for Google to go full blast with their mobile contactless payment offerings in Asia.
Participating Banks at Launch
Most of the major banks in Singapore sign on as launch partners for Android Pay in Singapore – namely DBS, POSB, UOB, OCBC and Standard Chartered. Simply put, if you’re in Singapore and have an Android device with OS 4.4 KitKat and higher, chances are you can straightaway start using Android Pay on your phone.
This is also a crucial opportunity for innovation and capturing new target segments for these banks as there has not been any notable “innovations” coming out of financial institutions in this region, if ever. If you do a quick search on Google for “Android Pay Singapore”, you can see the likes of OCBC, POSB competing aggressively in the SEM and SEO spaces respectively with rebates, promotions, offers, etc specifically relating to the use of Android Pay in Singapore.
How To Set Up and Use
Setting up and using Android Pay is as easy as 1, 2, 3… literally, as I can sum up the steps required in 3. If you’re lazy to go back and watch the video I embedded at the beginning of this post, here you go:
1. Install, Enable or Update Android Pay on your Android Phone (any phone will work as long as you have OS 4.4 KitKat and above). Play Store Link for Android Pay
2. Launch Android Pay app on your phone and add your credit/debit card (just like you would on any payment app, such as PayPal). So far, DBS, POSB, OCBC and Standard Chartered cards will work. For more details, check with your card providers for benefits, uses, etc.
3. Tap and Pay at the Paywave terminals across hundreds of retailers islandwide.
Participating Retailers at Launch
As I posted on Instagram earlier today, it’s just a matter of time more and more retailers sign up and Android Pay can be widely used all across Singapore. As for how long it would take, it’s a matter of how quickly Google and merchants figure out the-chicken-or-the-egg issue of whether users need to see more participating merchants first to start using or whether merchants need to see more users first in order to integrate. With the crazy amount of campaigning going on? My money is on the adoption rate to be fast – I mean banks are already understanding the importance and preparing their offerings for it; now we just need a lot of retailers to understand that vision of the future and adapt.